Eighth Quarter Real Estate
Rebranding | Logo Design | Print Collateral
Project overview
The first step to rebranding was create a company name that was meaningful and represented the look and feel of the new company brand.
Whilst workshopping, we thought about what we wanted to evoke with the company name. We considered the origins of the company, the meaning behind words and importantly – considered the availability of the business name registration, domain and social media platforms.
In several Asian languages, the word for eight sounds very similar to words meaning “wealth” and “prosperity”, evoking feelings of good fortune to the search for a new home. Quarter references traditional living quarters – the area of your town or city you call your own. Mathematically, Eight Quarters equals two wholes – a nod to original company founding duo Joanna and Dina of J&S Real Estate.
As a bonus, when the letters E and Q are put together, they resemble a key. Perfect for a real estate company.
Brand name in place, we developed a logo and symbol to represent the company, and showcase this was a luxury, contemporary brand.
The logo icon is a combination of the letters E and Q, which create the shape of a key – a nod to the Real Estate industry they represent.
Our role – to select a colour palette and brand fonts to represent security, style and luxury.
With the name, logo, typography and colour palette in place, we set to bringing print collateral to the table. We produced business cards on a nice thick, textured stock and added gold foil detailing, continuing the story of a premium company.
We provide ongoing support with digital and print items. Luxe foiled, textured business cards, presentation document folders, staff name badges, real estate flags, open for inspection A-frames and foiled letterhead.
